Two Brands.
One Chicagoland Story.
How a 30-year-old Chicago roofing company went from known-but-local to consistently booked across Chicagoland. Month after month.
Verified Leads
Per Month
Avg. Cost
Per Lead
Years Running
Month-to-Month
Full case study, monthly data, and strategy breakdown available on request.
All Roofs Inc.
Location Franklin Park, IL
Services Residential + Commercial
In Business Since 1994
Client Since 2019
A Name That Was Already Known.
Just Not Everywhere.
All Roofs Inc has been roofing Chicago since 1994. Family-owned. Thirty years in the trade. A+ BBB rating.
Hundreds of five-star reviews across Google, Yelp, and Houzz.
What most contractors spend a decade trying to build, they already had. A recognizable name. A steady
pipeline of repeat customers. Work good enough to keep people recommending them.
They didn't need help with the roofing.
They needed help with the reach.
ALLROOF.US
Homeowner-focused roofing across Chicagoland. Storm damage, full replacements, insurance claim work, ice dam removal, emergency repairs.
- Shinges
- Repairs
- Storm damage
- Insurance Claims
- ICE Dams
allroofscommercialroofing.com
Flat roofing and commercial systems for Chicago businesses. TPO installation, reroofing, energy-efficient systems, maintenance programs.
- Flat Roofs
- TPO
- Reroofing
- Commercial Install
- Maintenance
Two distinct businesses under one roof. Two distinct problems to solve.
Great Brand.
Limited Reach.
Chicagoland is not a city. It’s a region. Over ten thousand square miles, hundreds of neighborhoods, dozens of
distinct markets from Aurora to Evanston to the Loop.
When All Roofs came to us in 2019, their brand carried them about as far as most contractor brands do. A few
miles from the office. Homeowners in Naperville weren’t finding them. Property managers in downtown
Chicago weren’t finding them. The reviews existed. The reputation existed. The reach didn’t.
The question was never whether All Roofs could do the work. It was whether the customers who needed them could find them before someone else got the call.
Two Businesses.
Two Playbooks.
Residential roofing and commercial roofing look similar from a distance. In how customers actually
search, they’re different worlds.
A homeowner typing “roof repair near me” after a storm is nothing like a property manager researching flat
roof contractors for a Q3 budget approval. Different keywords. Different buying cycles. Different decision
makers. Different competition on the search results page.
So we treated them like what they are. Two distinct businesses. Two campaigns. Two sets of results.
Residential
Commercial
One owner. Two brands. Over 120 verified leads hitting their phones every month, split across two entirely different audiences.
What we actually did to rank both campaigns across Chicagoland isn't for this page. The short version: we built something that doesn't stop working after five miles.
Real Leads. Real Numbers.
Not Impressions.
Everything on this page counts only verified leads. Real phone calls and genuine quote requests. We filter
out spam, robo-calls, and drive-by hangups. No impressions. No clicks. No “engagement metrics.” Just
calls from people who want a roof quote.
Year Six Is Busier
Than Year One.
This isn’t a cherry-picked month. It’s a trend. Mature campaigns get cheaper over time. Paid ads don’t.
The direction matters as much as the number. That’s the difference between buying leads and owning a position.
What These Leads Would Cost
On Google Ads.
Roofing keywords are among the most expensive in paid search. “Roofing contractor
Chicago.” “Flat roof repair near me.” “Emergency roof leak.” Typical cost per click: $50 to
$120. Ten clicks, maybe, for one real lead.
You Don't Have to Be Thirty Years Old
to Get These Results.
All Roofs came to us with thirty years of brand equity behind them. You don’t need to.
This approach works from day one, just on a different curve.
We set up the campaign, build coverage, and start generating visibility across your service area. First leads typically show up before week six.
Listings start ranking. Leads flow consistently. Spam filtering kicks in. Your phone stops
ringing for junk.
Full area coverage. Steady monthly lead flow. The campaign starts working for you instead of you working for it.
All Roofs saw results early and the campaign has only improved year after year. Six years in, they're still with us, and the numbers are still climbing.
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