Five Campaigns.
Five Growth Levers.
How a Schaumburg exterior contractor turned one marketing budget into a portfolio of five independent campaigns — each one controllable, scalable, and steering their growth exactly where they want it to go.
Verified Leads
Per Month
Active Separate Campaigns
running, month-to-month
Full case study, monthly data, and campaign-by-campaign breakdown available on request.
Buzz Home Pros
Location: Schaumburg, IL
Services: Siding, Windows, Roofing
Preferred Installer: James Hardie
In Business Since: 2000
Client Since: 2019
An Exterior Specialist.
Not a Generalist.
Buzz Home Pros has been working on Chicagoland homes for nearly 25 years. Family-run.
Schaumburg-based. 98% customer recommend rate. A James Hardie preferred remodeler — which is a certification Hardie
only gives contractors who consistently deliver on product quality and installation standards.
Unlike general contractors who do a bit of everything, Buzz built their reputation by doing a few things exceptionally well:
siding, windows, and roofing. Their repeat clients knew them by those specialties. Their online reviews reflected it.
But their marketing, when they came to us in 2019, was built around one big siding budget that treated all of Chicagoland as a single market.
One budget for the whole territory.
One set of results, no matter how the territory behaved.
Vinyl. Cedar. Hardie.
The heart of the business. Three material types, dozens of styles, year-round demand. The campaigns that carry the biggest volume and the widest service area coverage.
- siding contractor
- james hardie siding
- vinyl siding
- cedar siding
- fiber cement
Windows. Roofs.
Parallel verticals with their own journeys and keyword sets. Adding these streams lets Buzz capture homeowners who aren’t searching for siding today but will be tomorrow.
- window replacement
- andersen windows
- window installation
- roofing contractor
- cedar shake roof
Three product lines. Five campaigns managing them. One reason it works: each campaign has its own leash.
One Budget.
One Set of Results.
When Buzz first started marketing siding with us in 2019, everything was funded from a single pool.
One campaign. One territory — all of Chicagoland. One dashboard. Every marketing decision was all-or-nothing:
spend more everywhere, or spend less everywhere.
That worked fine when the goal was “get leads.” It stopped working when the goals got more specific.
When Buzz wanted to grow faster in one region because they’d just expanded their crew there — too bad,
the budget was spread equally. When a specific product line started
outperforming — too bad, still one pot. When windows became its own category they wanted to scale —
there was nowhere to put that budget without cannibalizing siding.
The problem wasn't the leads. It was the fact that growth couldn't be directed.
Five Campaigns.
Five Levers.
One big siding budget gives you one set of results. Five smaller campaigns give you five levers — each one independently controllable, independently scalable, and each one pushing growth in a specific direction.
Extra budget to the northern areas this quarter because a new crew joined? Pull that lever. More budget to the western suburbs next year because a major competitor stalled? Pull that lever. A specific product line quietly outperforming? Scale that one, without touching the others.
The money moves with the plan, not the other way around.
By Geography
By Product & Vertical
Five campaigns. Five budgets. Five dashboards. Over 125 verified leads per month averaged across the year — coming from five separate systems that each scale on their own schedule.
Five campaigns don't just mean more leads. They mean more control over where your business grows next — and easier ways to scale exactly there, without pulling resources from anywhere else.
Real Leads. Real Numbers.
Through Every Season.
Everything on this page counts only verified leads. Real phone calls and genuine quote requests.
We filter out spam, robo-calls, and drive-by hangups. No impressions. No clicks.
No “engagement metrics.” Just customers who took the next step.
Siding Is Seasonal.
Five Campaigns Handle It.
Siding, windows, and roofing are seasonal businesses. Peak demand from April through August. Slower in winter.
We don’t hide that — we plan around it. Here’s what the year actually looks like, averaged across all five campaigns.
Even in the slowest months, the numbers land in a range most contractors would take year-round.
Peak season is where the five-campaign structure pays for itself — you scale budget where demand is peaking, without overpaying where it isn’t.
What These Leads Would Cost
On Google Ads.
Siding and windows are some of the most expensive keywords in home services paid search.
“Siding contractor near me.” “James Hardie siding Chicago.” “Window replacement.”
Typical cost per click on those terms: $30 to $100. Ten clicks, minimum, for one real lead.
That puts Google Ads at $300 to $1,000 per lead for the same outcome.
You Don't Need Five Campaigns
on Day One.
Buzz didn’t start with five campaigns. Nobody does. This is a portfolio that was built piece by piece over six years, with each new campaign added only when the previous ones proved the model. The same pattern is available to any contractor who wants to build this way.
Whatever your core service is — siding, roofing, windows, remodeling — that’s where the first campaign goes. One budget, one territory, month-to-month. No commitment. No complicated setup.
Leads start coming in. The dashboard fills up. You look at the numbers. If the first campaign is paying for itself, you have a choice: keep it where it is, or use what it’s earning to fund the next campaign.
Second campaign targets a new area, product, or vertical. Then a third. Each added on its own timeline, justified individually. Your five campaigns won’t match Buzz’s — that’s the point.
Buzz didn't start at 125 leads a month across 5 campaigns. They started with one siding campaign back in 2019. The other four came from looking at the numbers and deciding, one at a time, what to scale next.
Want the Full Story?
Two ways to take the next step. No pressure on either.